A small business logo needs to be clear and easy to interpret to quickly connect with your audience. It’s important to keep your logo simple so it works across multiple media platforms and is effective at any size. Unlike large companies, most small brands don’t have years of brand recognition that people associate your business with or a huge marketing budget to help consumers understand what your business does. So, your logo needs to clearly communicate who you are and what you do in an instant. From concept to roll-out, there’s much to consider when boiling your brand to a single mark. However, a great small business logo only needs three things: great typography, simple colors, and a strong visual element.
