Attention spans are short these days – especially consumers’. As things stand, companies have about 2 seconds to convince potential customers that their products are worth any consideration. Enter: Your logo. A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company.
