No doubt you have big plans and already have a mental image of your café up and running.Write down what you want to achieve with your café and what kind of atmosphere you want to create. Start collecting photos, menus and design ideas to provide inspiration for how your café will look, what kind of food you’ll serve, and how you’ll make your customers feel when they walk in the door.Having your vision clearly defined will help you be consistent when it comes to choosing a name, deciding on the decor, planning the food, choosing the coffee, picking the cups and defining the way you’ll interact with customers.Remember: you can't please everybody - the secret to success is to really understand who it is you're designing this business for.