Knowing your customers well will assist with planning, creating a menu, price points — everything really!MORE READING5 ways to improve cafe profit (without selling your soul). Define your visionNo doubt you have big plans and already have a mental image of your café up and running.Write down what you want to achieve with your café and what kind of atmosphere you want to create. Start collecting photos, menus and design ideas to provide inspiration for how your café will look, what kind of food you’ll serve, and how you’ll make your customers feel when they walk in the door.
