Having your vision clearly defined will help you be consistent when it comes to choosing a name, deciding on the decor, planning the food, choosing the coffee, picking the cups and defining the way you’ll interact with customers.Remember: you can't please everybody - the secret to success is to really understand who it is you're designing this business for.3. Create a Business PlanIt's tempting to skip the business plan. "It's too much work", "Who's going to read it" are the type of comments we hear all the time.In reality, the real benefit in putting together a business plan is less about the final document, and more about the process. The process of writing a business plan helps you really understand your local market and take a close look at the numbers you need to make the business successful.
