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“Being an entrepreneur is already a lonely journey as you build a company,’ she explained. ‘So why sleep alone when you can sleep with a companion, with someone with the same discipline and drive, while making money in your sleep?” As strange of a trend as hot bedding is, it seems to be gaining momentum as the cost of living continues to rise. A survey taken at the University of Technology in Sydney polled 7,000 international students in 2021. Despite being from numerous other countries, the polled students attended schools in Sydney and Melbourne, and not all were students at university. In fact, many were participants of vocational colleges.