b. Reviews and interviews
One of the great reasons to attend a festival is to start the hype of the film. Getting local bloggers and reviewers to view and comment on a movie is one way filmmakers start the buzz about their latest projects.
c. Selling the film
Certain festivals are really good at attracting film acquisition executives and commissioning editors to their screenings. These film buyers attend hoping to discover and acquire the latest hot property before their competitors do.
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