She says you have to take into consideration how a name change would impact everybody with a home or business on the street. “In a case like the Carlsbad Village Drive one, it required every property owner or renter to change all of their advertising, their stationery and business cards, to name just a few of the hassles,” she said. Street name changes also affect external companies, such as those that produce maps and GPS apps. “In my research and experience, I know that trying to get a street name changed is not uncommon,” Nicholas said. “But unless everyone on the street concurs, or the city is behind it -- such as, say, renaming a major thoroughfare for Martin Luther King -- it rarely happens.”