Ever wondered why TV adverts tell you to search a very specific phrase at the end of an advert? It’s how businesses can track the success of their offline campaigns. Unlike online advertising, where we have access to real time data, it’s more difficult to track the success of print advertising. You could ask customers to quote ‘MAY2020’ at checkout to receive a discount. If you’re running an online ad, you can track your success on Google Analytics and see how much traffic a specific webpage gets. With bit.ly, you can shorten links and save on space. Google’s Digital Garage offers an entire course on digital marketing for your business if you want to learn more. By asking people to visit a certain webpage or quote a specific campaign term, you can measure how many people are responding to your adverts and see what works.
