Why is advertising important for small businesses?

Marketing is more than just a pretty face—we make data-driven decisions that help increase revenue.

With advances in modern technology, robust data and metrics now flow through companies, making it much easier to track campaigns, gauge ROI and better understand the behavior of target markets—but only if you have the right talent in place. Market research analysts and data analysts are growing in popularity and can result in marketing departments being true leaders and decision makers.