Why is advertising important for small businesses?

Advertising helps change outdated or negative perceptions of your business, if needed.  Advertising can also increase visibility within your industry, helping you attract partners that can expand your business.

Indirectly, advertising helps you grow word of mouth referrals. The more new customers you gain through advertising, the more word of mouth those customers in turn will share with others.

To sum it up, when trying to answer the question “how can advertising help a business?” you can see how it brings in more top line revenue, and drops more to the bottom line.