Will people know what you're selling or what you’re trying to communicate? You might think it's obvious, but it may not be to a potential customer. Before you start writing your advert, try summarising the services or products you offer, and decide on your ‘elevator pitch’. This will help you understand what you want to achieve and who your target market is. Don’t forget to think about what makes your business unique! Once you know this, you’ll be able to choose your words carefully to craft a clear message about your business and what you are promoting. But remember, less is more – especially when you’re short on space!
