A picture paints a thousand words, so use striking imagery to make an impact and say more with less. Whether you choose a photography style or opt for illustrations, it needs to be on brand and support your key message. Use high quality images and avoid busy compositions to keep your advert simple and clear. With the right style, you can make someone who comes across your advert realise how long it’s been since they bought homemade bread from a local bakery. You can download free photos from websites like Pexels and Unsplash, though be sure to check the usage policies before you use them in adverts.
