Why is advertising important for small businesses?

Your branding is what makes you unique. Establishing your brand identity helps to position your business and be remembered by customers. A distinctive logo, catchy slogans and a solid marketing message are important for raising awareness. If you have various customer demographics, you might want to think about targeted promotions to appeal to different audiences. Whatever you decide to do, it’s important that you’re using consistent brand colours, fonts and styles to stand out from the crowd.