Or in other words, believing their opinion on a topic is “right” or “correct,” and those who disagree are “wrong” or “bad.” To highlight the importance of evaluative standards in hypocrisy, consider one study where researchers had participants evaluate two different targets, both of whom cheated on an academic test. In one case, the cheater just believed cheating was bad personally (no evaluative standard), whereas the other cheater looked down on others for cheating (yes evaluative standard). For the first target, fewer than half of all participants rated him as hypocritical.
