After this – and again through question-asking – you want them to acknowledge the specific instance (or even two or three) where they acted in conflict with this belief. For example, if you just had them establish that it’s “important not to be on your phone when hanging out,” you might ask them: “Weren’t you just using your phone a little bit ago, though?” Naturally, the person will try to justify why this instance of inconsistency isn’t hypocrisy. So, try to describe to them how “an outsider” would view their behavior as a violation of their own evaluative standard. Importantly, though, try not criticize them for this hypocrisy.