Long-term partnerships with brands are a lucrative revenue stream for most Instagram influencers. Major brands collaborate with influencers on a continuous basis, benefiting from their credibility and audience reach.
These partnerships can allow influencers to be brand ambassadors, offer co-branded products, or have ongoing content creation deals, resulting in a stable income for them. Influencers with larger followings charge more money for Instagram partnerships. Their paid content consists of promotional codes, discounts, and call-to-actions, increasing the brand’s reach and sharing brand awareness.
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