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Finally, there is a third factor which probably no one would ever mention explicitly, for obvious reasons, but which, I believe, is nevertheless important. This is the fact that Islam offers a conversion experience and the opportunity to get one's life in order, without needing to confess ones sin and need of salvation. In fact, Islam makes quite a point of denying these truths. It tells people they do not need salvation; all they need is to follow the "guidance" of God's law, and they will make it to heaven. That is something the natural man likes to hear.