7 Ways to Appear Confident

Competence

A charismatic personality can also convey competence, a combination of power, capability, and intelligence. Competence is leadership ability. Think of the authoritative aura of Steve Jobs, who conveys an air of no-nonsense competence. He’s a man that gets things done.

When others assess your leadership skills—for example, during a job interview, they evaluate your ability to do what you say you’re going to do. Conveying competence with less warmth can establish authority. Still, the right balance of warmth and competence is the foundation of charismatic leadership.