Samira Gharaei, journalist and host of IR International

The presenter's look, personality and presenting style are all important parts of their trade. Presenters will develop their own unique styles of delivery throughout their careers, but will always be required to work according to the image, manner and tone dictated by the producer of the programme. They will often be hired for a programme, or series of programmes, based on their stylistic reputation. An understanding of the target audience, and what they expect, is a vital part of the role.