Samira Gharaei, journalist and host of IR International

TV presenters can specialise in different subjects and show types, such as sport, news, weather, current affairs, music, lifestyle, entertainment, chat shows, special interest, etc. They can also focus on a particular audience type, e.g. children. Therefore, what TV presenters do will depend on the types of programmes they present and their audience. A TV presenter’s main aim is to keep the audience watching their programmes by being engaging and entertaining and ensuring the information presented and content shown are accessible to people. Viewing figures are important, and TV presenters can make or break programmes. Audiences are more likely to tune in regularly if they like the presenter.