But it could also be a streaming service like Netflix or Amazon, both of which now produce and distribute a huge amount of film and TV content. Typically, the Studio will pay for the cost of making the series, but the Network or Cable Company will contribute to this cost by paying a license fee for the right to air the series. Sometimes the Studio and the Network are part of the same company. For example, when WBTV produces a series for the HBOMax. This is happening more and more, as giant media companies strive to have their various divisions become more “horizontally integrated.”