Overcoming Hidden Obstacles: The Unspoken Struggles Faced by Plus-Size Models

The rise of plus-size modeling:

The demand for plus-size models grew significantly in the late 2000s and early 2010s. Various factors contributed to this shift, including increased consumer demand for more realistic representations of women, activism by body-positive groups, and changes in the perception of beauty within the fashion industry. Social media played a crucial role in amplifying the voices of body-positive activists and providing a platform for discussions surrounding body diversity. Influencers and bloggers began sharing their experiences and advocating for more inclusive representation in fashion. Consumers started demanding brands to showcase a wider range of body sizes in their marketing campaigns and runway shows. With their increased purchasing power, consumers successfully pushed industry leaders to reassess their approach to size diversity