Another challenge faced by plus-size models is the continual pressure to adhere to certain body standards. While plus-size models are celebrated for their curves, they can still face criticism for not fitting into a specific size or shape. This is particularly evident when brands use visibly smaller plus-size models, referred to as "in-betweenies," who still possess more conventional body proportions. Critics argue that this approach reinforces narrow ideals while presenting an illusion of size inclusivity.