Optimize the website for search engines using relevant keywords to improve visibility. Reach out to local media: Contact local newspapers, radio stations, and TV channels to share information about your exhibition. Offer to provide interviews, articles, or news releases about the event. This can help attract both a local and broader audience. Leverage traditional advertising methods: Place print ads, posters, and flyers in relevant locations such as car repair shops, automotive supply stores, and vintage car dealerships. Consider including local event listings or advertisements in newspapers or magazines that target classic car enthusiasts.