Collaborate with influencers: Approach influential automotive bloggers, YouTubers, or social media personalities with a significant following. Offer them free VIP passes and exclusive access to the exhibition in exchange for promotion on their platforms. Use email marketing: Develop an email list by offering an option for visitors to subscribe on your website. Send regular updates, sneak peeks, and reminders about the exhibition to keep potential attendees engaged and informed. Collaborate with sponsors: Partner with related brands or local businesses that have similar target audiences.