Engage with Exhibitors: Stay in constant communication with exhibitors leading up to the event. Send them regular updates, including event schedule, load-in instructions, and any special guidelines or restrictions. Promote the Exhibition: Develop a marketing strategy to promote your exhibition. Utilize social media platforms, local newspapers, radio, and classic car publications. Create a dedicated website or event page where potential attendees can find detailed information. Event Program: Plan and create a schedule of activities for the exhibition.