In an effort to attract foreign audiences and open the Kingdom's society, critics have claimed that the new limits aim to lessen the impact of Islam. The country is also gradually promoting musical events and inviting well-known Western performers.Saudi Arabia’s Islamic Affairs Ministry has recently laid down new rules to be followed by its citizens during the month of Ramadan, leaving Muslims worldwide miffed with the latest restrictions. According to analyst Sami Hamdi, these changes represent a move towards a new Saudi identity that doesn't prioritise Islam as a major pillar, reported Live Mint. On Twitter, Hamdi wrote that "MBS (Mohammed bin Salman) is pushing Islam out of public life".