3. Collaborate with local businesses: Partner with nearby businesses, such as gyms, offices, or shops, to offer discounts or special deals to their employees or customers. 4. Loyalty programs: Implement a customer loyalty program to encourage repeat visits and word-of-mouth referrals. Offer incentives such as free drinks or discounts for frequent customers. 5. Online directories: List your cafe on popular online directories like Google My Business, Yelp, or TripAdvisor. Encourage your satisfied customers to leave positive reviews on these platforms.