Florez was born and raised in Olivos, a neighborhood in the Buenos Aires province, in 1981. She took acting, dancing and singing classes and married Marcos in 2001, at the age of 20. She became well known for her impersonations of famous figures on Argentinian TV. In his short tenure, Milei has already proved to be a divisive president as he is facing substantial pushback from the country's powerful organised labour groups as he embarks on a programme of economic "shock therapy" and deregulation to pull Argentina reels from sky-high inflation.