Cosmetic surgery can improve individuals' self-esteem and confidence. They may believe that changing certain physical features will enhance their overall self-image and make them feel more attractive. Sometimes, they may think that their self-worth is correlated with their physical appearance. 3. Social pressure: Society's emphasis on physical appearance can place significant pressure on individuals to conform to certain beauty standards. They may feel that through cosmetic surgery, they can better fit into societal expectations and increase their social acceptance or perceived desirability. 4. Correcting perceived flaws or imperfections: Some individuals may be preoccupied with perceived flaws or imperfections that they believe detract from their physical appearance.