Companies will pay bloggers to promote their products or services to their audience. 2. Affiliate Marketing: Affiliate marketing is when bloggers earn a commission for promoting other people's products or services. Bloggers will include special tracking links in their content, and when readers click on these links and make a purchase, the blogger earns a commission. 3. Sponsored Posts: Sponsored posts are when companies pay bloggers to write a post about their products or services. The post will be marked as sponsored to disclose the relationship between the blogger and the company.