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This could range from committing a crime to engaging in dishonest business practices. When such behavior is exposed, it can tarnish the celebrity's reputation and alienate their fan base. Another way in which a celebrity may turn their back on their people is by engaging in controversial or offensive behavior. This could include making inflammatory statements, engaging in cultural appropriation, or perpetuating harmful stereotypes. When fans feel that a celebrity is disrespecting their values or beliefs, they may choose to distance themselves from that celebrity.