Fans may feel let down and disappointed, and may choose to stop supporting the celebrity altogether. This can impact the celebrity's career, as they may see a decline in album or ticket sales, or may lose endorsement deals. In order to repair the damage done by turning their back on their people, a celebrity may need to take steps to make amends and rebuild trust with their fans. This could involve issuing a public apology, educating themselves on the impact of their actions, and actively engaging with their fans in a positive way.