For those seeking a more laid-back experience, Negril is the perfect destination. This coastal town is known for its stunning Seven Mile Beach, where visitors can soak up the sun, go snorkeling, or try their hand at water sports. Negril is also home to the famous Rick's Cafe, where travelers can watch cliff divers perform daring feats or simply enjoy a cocktail while taking in the spectacular sunset. Inland, the Blue Mountains offer a tranquil escape from the bustling coastal cities. Travelers can hike through verdant forests, visit coffee plantations, and spot exotic wildlife such as the Jamaican swallowtail butterfly. The Blue Mountains are also home to the world-renowned Blue Mountain Coffee, which can be sampled at local cafes and plantations.