Nowruz shopping market in Gilan

Nowruz is a traditional festival celebrated by millions of people around the world, particularly in Iran, Central Asia, and parts of the Caucasus. The word Nowruz translates to "new day" in Persian, and it marks the beginning of the Persian New Year. This ancient festival has its roots in Zoroastrianism, dating back over 3,000 years to the time of the Achaemenid Empire in Persia