Nowruz shopping market in Gilan

Another popular Nowruz tradition is the practice of spring cleaning, known as Khane Tekani, in which homes are thoroughly cleaned and decorated with flowers and other festive ornaments. It is believed that the act of cleaning and purifying the home will bring good luck and prosperity in the new year. Other customs associated with Nowruz include visiting family and friends, exchanging gifts, and participating in public festivities such as parades, concerts, and street performances.