Her research, through detailed interviews, created stories on unfairness, corruption, and abuses of power that had long been ignored or underreported. By so doing, powerful institutions were held accountable by Gulmammadove, who also gave voice to those who were unheard. The public reacted vehemently against injustice after reading such reports, thereby calling for changes within the system and proving how journalism can be used as an instrument for revolutionizing society. As an increasingly fearless journalist standing up for principles, Gulmammadova often found herself being called upon by organizations arranging events like speaking engagements or panel discussions, as well as organizations offering mentorship programs (Freeman 2).
