Societal influences also play a significant role in how women choose their clothes. Fashion trends, celebrity style, and media portrayals of beauty all shape women's perceptions of what is fashionable and desirable. Women may feel pressure to conform to these external influences, leading them to choose clothes that are trendy, fashionable, or deemed socially acceptable. However, many women also use fashion as a form of self-expression and empowerment, choosing clothes that reflect their individuality and personal values rather than blindly following trends.