New York City is one of the most vibrant and diverse cities in the world, with countless attractions and landmarks to explore. Whether you're a first-time visitor or a seasoned New Yorker, there's always something new to see and do in the Big Apple. Here are some must-visit places in New York City: 1. Times Square: Known as "The Crossroads of the World," Times Square is a bustling hub of activity that never sleeps. Admire the dazzling lights and billboards, snap a photo with the iconic Times Square New Year's Eve ball, or catch a Broadway show at one of the many theaters in the area.