One challenging aspect of a celebrity's social life is the constant need to be "on" at all times. This means that they are expected to always maintain a certain level of energy, charisma, and engagement whenever they are in public or interacting with fans, the media, or other individuals in their industry. Being constantly "on" can be emotionally and physically exhausting for celebrities, as they are often required to attend numerous events, interviews, photo shoots, and public appearances. This can lead to a lack of privacy and personal time, as their every move and interaction is scrutinized and documented by the public and the media. Additionally, the pressure to always be "on" can also take a toll on a celebrity's mental health and well-being.