Journalists must adhere to the highest standards of accuracy by thoroughly researching and fact-checking information before publishing or broadcasting a story. They must strive to verify the information from multiple reliable sources to ensure its credibility. Impartiality is essential for journalists to maintain the public's trust in their reporting. They should present all sides of a story fairly, without bias or personal opinion. It is important for journalists to separate their personal beliefs and feelings from their reporting to ensure objectivity. Integrity is crucial for journalists to maintain their credibility and the credibility of their publication or network. They must be transparent about their sources and any conflicts of interest that may arise. Journalists should refrain from accepting bribes, favors, or other incentives that could compromise their reporting.