Émile-Samory Fofana collaborates with Adidas to design Qamis for both the football field and the prayer mat

While this marks the first official release of its kind with a major sportswear manufacturer, Fofana is no stranger to the concept. In 2022, he gained attention by reworking football kits from prominent clubs such as Chelsea and PSG to resemble full-length Islamic dresses, creating bootleg versions that resonated with many. Fofana’s career has primarily focused on documenting and celebrating the deep connections between West Africa and European football. This latest endeavour with adidas elevates his work, merging his artistic vision with the global sportswear giant’s innovative capabilities.