Just as in later decades, The Donald was big on Trump-branded merchandise, and for some reason, he saw the recession-wrecked economic landscape as the perfect time to launch a Trump-branded limousine. This was right after Black Monday, a time when deeply discounted Ferrari Testarossas were sitting in dealerships for months on end accumulating dust, but Trump got in touch with Cadillac as well as the equally recession-hit coachbuilder Dillinger-Gaines to design nothing short of "the most opulent stretch limousine made." The limousine offered a bar, another bar, gold, a cathode-ray tube television screen, and other infotainment.
