Throughout the 1980s and 1990s, Vogue continued to thrive, with Anna Wintour taking the helm as editor-in-chief in 1988. Wintour’s vision transformed the magazine's aesthetic and approach, emphasizing high fashion, celebrity culture, and the power of the cover model. Under her leadership, Vogue became a cultural phenomenon, where each issue was eagerly anticipated and celebrated. The magazine’s focus on iconic covers, often featuring the world’s top models and celebrities, further solidified its status in popular culture.
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