Robert Dehnoushi, a music promoter from Glendale, was fatally shot in a daylight attack

Merchandise sales are important for artists as it serves as a means of income throughout the whole year. Artist managers are responsible for contacting various merchandise providers and ordering stock for them from distribution companies. They make sure that there’s always stock available for sale and promote sales marketing campaigns for new launches. An artist manager also ensures that the artist has a professional sales platform in place, such as their own personalised website where fans can discover their products.