How Do Cults Exploit Our Basic Human Needs for Belonging and Acceptance?

Cults also leverage the concept of “purity” or “truth,” presenting their beliefs as the ultimate solution to life's dilemmas. This can involve dramatic narratives around salvation, enlightenment, or the attainment of higher consciousness. Such framing offers followers a sense of purpose and the promise of belonging to something greater than themselves. It can become an all-consuming belief system that dictates nearly every aspect of life.