How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The 1960s and 1970s were transformative decades for advertising, marked by a shift in cultural norms, technological advancements, and innovative strategies that would shape the industry's future. In the early part of this era, advertising was heavily influenced by traditional media such as radio and print publications. Companies relied on catchy jingles and memorable slogans to capture audiences’ attention. Icons of this period, like the jingle for McDonald’s “You Deserve a Break Today," exemplified the engaging and simplistic nature of advertising in the era before digital media.