How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

The direct mail marketing strategy gained traction during this time as well, driven by the desire for more targeted outreach. Companies began to harness data to personalize communications, sending tailored messages to specific consumer groups. The effectiveness of direct mail in reaching segmented audiences laid the groundwork for future marketing tactics and showcased the importance of targeting and personalization that would become critical in the era of digital marketing.