How did the cultural and tech shifts of the 1960s and 70s revolutionize advertising and consumer engagement?

Advertising agencies also changed significantly during this period, evolving from simple copywriting firms into creative powerhouses. The creative revolution in advertising saw the rise of collaborations between advertisers, artists, and filmmakers, producing innovative campaigns that spoke to the emotions and aspirations of a generation. This collaborative approach led to the emergence of iconic advertising figures who would become household names in the industry, such as Bill Bernbach and Mary Wells.